Soccer is my passion. I work for the American Outlaws, a non-profit United States Soccer supporters group. The 30,000 organization's members travel the globe following and cheering the men's and women's teams.
I manage the organizations social media accounts, with a combined audience of 500,000 across Facebook, Twitter, Instagram and Snapchat. I travel to games across the country, develop marketing strategies, create digital assets and cover live events.
I also volunteer as the President of the American Outlaws Kansas City chapter, planning local events and charity fundraisers as well as managing our social media following of nearly 5,000.
Brand Believability is a proprietary method developed by Will & Grail to measure how consumers perceive the impact an organization has on lives, communities and the world.
I worked alongside team members to develop the concept and methodology, and wrote our first report studying the Brand Believability of the 2016 Presidential candidates.
View a few pages below, or click here to view the full report.